May 17th, 2023.

4.30 pm CEST / 10.20 EDT

"The hype of personal branding"

This conversation is part of "The New Business Paradigm" podcast.

Geraldine Huybrechts (Belgium), writes and shares about ‘humanizing’ marketing & entrepreneurship. It is called Pure Presence, a global term for conscious personal branding & visibility. It is about your energy and how you translate your gift in a clear way.

Topics we will explore:

• We will share our thoughts on some mainstream perceptions on personal branding such as the exaggerated visuals, the quite dominant tone of voice, being the ‘expert’ and claiming authority.
• The ‘fake’ vs authentic personal branding.
• The manipulative techniques used during a launch, the misuse of emotions.
• Conditioning / programming because of hierarchical structures.
• Why we struggle with visibility and visibility capacity trauma.

A couple FYIs:

• By signing up you are consenting to receive Elaira Flow newsletters. Unsubscribe anytime!
• Also, this conversation will be recorded and we will use video from it on various online platforms. I usually record where only speakers video is available but you may be included via your questions, just wanted to be transparent and give you heads up.